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DATA100 was founded in 2004 and has since established itself as one of the leading market research firms in China.
Data100 has strong data collection capabilities in China.
We have been working at building a trusted and large-scale online panel since the beginning of 2006. To date, we have accumulated 1 million+ samples. Our panellists cover all 34 provinces of China, 32 industries, most of the common, and different roles in the society. Furthermore, we maintain 7 specialty panels, e.g. Finance Panel, Mother & Baby Panel, Automobile Panel, Real Estate Panel, etc.
To recruit those people that are hard to reach, we developed a concept, SNS Websites Union. With our new technologies and fresh ideas, we partner dozens of SNS websites to expand our panel and improve the quality.
As a member of ESOMAR, we know data quality is the most important factor when people evaluate market research providers; and we take the issue of data quality very seriously. To ensure data quality, our technical professionals and panel experts worked together and developed a powerful Quality Control subsystem. This subsystem can automatically perform IP check, ID check, answer logic check, comparing with the background information, etc. which greatly help us to find out fraudulent and unengaged responses.
Data100 is a professional and experienced researcher.
We invented a dozen of Research Models, e.g. BrandPower for brand research, FlareSUM for concept research, EffectOUT for Ad effect research, etc.
Our expertise cover FMCG, Finance, IT & Telecom, Government, Automobile, Real Estate, Media & Entertainment, etc. |
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